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商品編號： 9-590-099 出版日期： 1990/04/25 作者姓名： Smith, N. Craig 商品類別： Marketing 商品規格： 12p 再版日期： 1992/10/22 地域： United States 產業： Household goods 個案年度： 1988 - 1989
商品敘述：
A fire is reported in a Black & Decker Spacemaker Plus Coffeemaker. This newly introduced product is a "Key Introduction" for Black & Decker''s Household Product Group (HPG). HPG''s president has to decide whether the product should be recalled and, if so, how the recall should be implemented. Teaching objectives include: 1) managing a product recall, 2) ethical considerations in product safety and product recalls, and 3) the meaning of customer care.
涵蓋領域：
Business law and ethics;Consumer marketing;Marketing management;Risk management;Product launches
相關資料：
Case Teaching Note, (5-593-036), 16p, by N. Craig Smith
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